I wrote a thought piece on Medium and followed up with a Masters research project to test and iterate on designs. Full write-up available shortly.
A large insurance company deployed a new area of a mobile app and wanted to see how effective the tool is so they can further improve the user experience.
How can a mobile application leverage the iOS Notification Center to surface free features and increase customer engagement?
How can a struggling brand enable convenient grocery delivery while increasing customer engagement, product throughput, and helping customers eat better?
To increase integration in the social image sharing market, Imgur must optimize the uploading and sharing experience for desktop customers.
My research team focused on formative research to determine if a mobile app to help users find thrift stores was viable and, if so, what features customers would find useful.
My research team studied the effectiveness of two websites by performing time-on-task and comparative analysis. Our report included findings and recommendations.