Hi, I’m Ian!

I am a UX Researcher at MetaLab where I help build and ship great products.

ianhall

I am focused on providing my best possible thinking on every project, and am an advocate for stretching the available resources to their limit. There are always tradeoffs, but creativity is a team sport and we all win together.

I am autonomous and self-managing. I have worked fully remote, facilitated workshop exercises, presented to C-suite stakeholders, and worked with clients in numerous business verticals.

I understand how to define projects and lead effective research teams.

I've worked with clients of all sizes

allstate
meta-czi
google-fiber
emerson-collective
gybo
lululemon
zs
facebook
tripadvisor
Evernote
rocket-qlms
ifttt

Creativity is about connecting observation with imagination.

 

"It was an absolute pleasure to collaborate with Ian.

His commitment to human-centered design, thoughtfulness towards asking the most important questions, and ability to detect the critical signals among all of the data he collected really helped our team with some high-priority decisions. Moreover, Ian’s research informed our team’s roadmaps going forward.

He was able to adapt to working across different types of materials - a live product, the product in staging, and prototypes - to gather an incredible amount of insights.

5 stars: would definitely collaborate with again!

UX Research
A leading tech philanthropy

Older Work

Recent work samples available upon request. Please contact me to access restricted work.

Experience, methods, and tools

* both in-person and remote

  • I have extensive experience collaborating on high-performing teams, both in-person and 100% remote.
  • I am self-managing and have led research projects from scoping through to executution and delivery.
  • I have experience collaborating with designers, developers, and product stakeholders on both sides of the aisle.
  • I have contributed on projects ranging from product to marketing, from foundational research to quantitative analysis.
Qualitative Research*
  • Test design & socialization
  • Writing unbiased scripts
  • Recruiting & scheduling
  • Leading interviews, observation
  • Leading test analysis

Quantitative Research*

  • Survey design & socialization
  • Script writing to avoid learning effects
  • Usability benchmarking
  • Recruiting & scheduling
  • Test analysis & synthesis
UX Design
  • Information Architecture
  • Flow diagrams and models
  • Exploratory sketching & ideation
  • Wireframing & prototyping
  • Iterative and test-driven design
Measures & Methods
  • NPS, SUS, UMUX tradeoffs
  • GV Design Sprints, Jobs to be Done, card sorts, tree testing, GOMS/KLM, time on task, heuristic evaluation
  • Graphic facilitation, Sketchnoting
Usability Testing*
  • Test design and deployment
  • Script writing & prototyping
  • Recruiting & scheduling
  • Usability Hub, User Zoom, User Testing, Silverback, dscout
Tools
  • Sketch, Photoshop, Illustrator, Axure

  • InVision, Principle, Framer, Proto.io
  • Microsoft Office, Google Suite
  • HTML/CSS, JS, R / RStudio, SPSS
  • Zoom, Hangouts, Skype, Appear.in

Stay in touch

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