Hi, I’m Ian!

I am a UX Researcher and Interaction Designer who gives a damn.

ianhall

I am focused on providing my best possible thinking on every project, and am an advocate for stretching the available resources to their limit. There are always tradeoffs, but creativity is a team sport and we all win together.

I've worked with clients of all sizes

allstate
meta-czi
google-fiber
dlc-uxfg
gybo
lululemon
zs
facebook
premier-protein
Evernote
culligan
ifttt

"It was an absolute pleasure to collaborate with Ian.

His commitment to human-centered design, thoughtfulness towards asking the most important questions, and ability to detect the critical signals among all of the data he collected really helped our team with some high-priority decisions. Moreover, Ian’s research informed our team’s roadmaps going forward.

He was able to adapt to working across different types of materials - a live product, the product in staging, and prototypes - to gather an incredible amount of insights.

5 stars: would definitely collaborate with again!

UX Research
A leading tech philanthropy

Selected Work

Please contact me to access restricted work.

Creativity is connecting observation with imagination.

Discovering the best possible solutions means observing how people live in the real world and understanding where we can help.

Once we understand the problem space, aligning the team involves clear artifacts and discussions to align the team's understanding and rally support for the product goal and vision.

With team alignment around the vision, our work shifts to evolving and refining the product with real-world testing and validation to ensure what we build makes a real difference.

We learn left of launch to avoid spending precious time and money on building mistakes.

Interview Everyone

Define Constraints

Identify Tools

Facilitate Discussion

Measure Results

Describe Impact

Experience, methods, and tools

* both in-person and remote

  • I have extensive experience collaborating on high-performing teams, both in-person and 100% remote.
  • I am self-managing and have led research projects from scoping through to executution and delivery.
  • I have experience collaborating with designers, developers, and product stakeholders on both sides of the aisle.
  • I have contributed on projects ranging from product to marketing, from foundational research to quantitative analysis.
Qualitative Research*
  • Test design & socialization
  • Writing unbiased scripts
  • Recruiting & scheduling
  • Leading interviews, observation
  • Leading test analysis

Quantitative Research*

  • Survey design & socialization
  • Script writing to avoid learning effects
  • Usability benchmarking
  • Recruiting & scheduling
  • Test analysis & synthesis
UX Design
  • Information Architecture
  • Flow diagrams and models
  • Exploratory sketching & ideation
  • Wireframing & prototyping
  • Iterative and test-driven design
Measures & Methods
  • NPS, SUS, UMUX tradeoffs
  • GV Design Sprints, Jobs to be Done, card sorts, tree testing, GOMS/KLM, time on task, heuristic evaluation
  • Graphic facilitation, Sketchnoting
Usability Testing*
  • Test design and deployment
  • Script writing & prototyping
  • Recruiting & scheduling
  • Usability Hub, User Zoom, User Testing, Silverback, dscout
Tools
  • Sketch, Photoshop, Illustrator, Axure
  • InVision, Principle, Framer, Proto.io
  • Microsoft Office, Google Suite
  • HTML/CSS, JS, R / RStudio, SPSS
  • Zoom, Hangouts, Skype, Appear.in

Stay in touch

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