Hi, I’m Ian!

I am a Principal UX Researcher at MetaLab, where I help build and ship world-class products built to serve human needs.


I am focused on providing my best possible thinking on every project, and am an advocate for stretching the available resources to their limit. There are always tradeoffs, but creativity is a team sport and we all win together.

I've worked with clients of all sizes


Creativity is about connecting observation with imagination.


"It was an absolute pleasure to collaborate with Ian.

His commitment to human-centered design, thoughtfulness towards asking the most important questions, and ability to detect the critical signals among all of the data he collected really helped our team with some high-priority decisions. Moreover, Ian’s research informed our team’s roadmaps going forward.

He was able to adapt to working across different types of materials - a live product, the product in staging, and prototypes - to gather an incredible amount of insights.

5 stars: would definitely collaborate with again!

Director of UX
A leading tech philanthropy

Experience, methods, and tools

* both in-person and remote

  • I have extensive experience collaborating on high-performing teams, both in-person and 100% remote.
  • I am self-managing and have led research projects from scoping through to executution and delivery.
  • I have experience collaborating with designers, developers, and product stakeholders on both sides of the aisle.
  • I have contributed on projects ranging from product to marketing, from foundational research to quantitative analysis.
Qualitative Research*
  • Test design & socialization
  • Writing unbiased scripts
  • Recruiting & scheduling
  • Leading interviews, observation
  • Leading test analysis

Quantitative Research*

  • Survey design & socialization
  • Script writing to avoid learning effects
  • Usability benchmarking
  • Recruiting & scheduling
  • Test analysis & synthesis
UX Design
  • Information Architecture
  • Flow diagrams and models
  • Exploratory sketching & ideation
  • Wireframing & prototyping
  • Iterative and test-driven design
Measures & Methods
  • NPS, SUS, UMUX tradeoffs
  • GV Design Sprints, Jobs to be Done, card sorts, tree testing, GOMS/KLM, time on task, heuristic evaluation
  • Graphic facilitation, Sketchnoting
Usability Testing*
  • Test design and deployment
  • Script writing & prototyping
  • Recruiting & scheduling
  • Usability Hub, User Zoom, User Testing, Silverback, dscout
  • Sketch, Photoshop, Illustrator, Axure

  • InVision, Principle, Framer, Proto.io
  • Microsoft Office, Google Suite
  • HTML/CSS, JS, R / RStudio, SPSS
  • Zoom, Hangouts, Skype, Appear.in

Recent work samples available upon request.

Stay in touch